apéro media

Network Solutions gets sticky hands with your domain names

Daniel — Fri, 11 Jan 2008 23:32:22 +0000

Every great business idea needs a great domain name. It’s the basics of the 3 most important business decisions “location, location and location”. But beware how you go about finding the ultimate domain name for you may lose the chance quickly. (more…)

Perfecting points of contact with your customers

Daniel — Fri, 14 Dec 2007 23:00:53 +0000

I received my second iPod yesterday. Apple makes sure that every point of contact with their customer is seamless. This got me thinking. A lot of websites I see will have a great front page, fantastic design, or amazing article. But when I try to buy a couch, download a sample, watch a trailer, it all falls to pieces. So my advice for today, create a simple seamless experience for your customer. They’ll be much happier to miss the Google Map you built when everything works the way it’s supposed to. Happy web building!

Why your friends won’t shut up about Content Management Systems (CMS)

Daniel — Sat, 01 Dec 2007 22:53:48 +0000

A more recent addition to the web development world is the concept of a Content Management System or CMS. It does exactly as the title implies, but opens up a whole new world to managing your website. (more…)

5 ways to avoid the website graveyard

Daniel — Wed, 14 Nov 2007 22:47:51 +0000

Business websites are a complex piece in a complex environment. Their success is dependent upon thousands of factors, the main one being luck. But when luck is on your side, you really need to have your ducks in a row to take advantage and grow your business. Here are 5 points to keep in mind when building and maintaining your online marketing tools: (more…)

Make your website content web worthy with these 5 points

Daniel — Sun, 14 Oct 2007 22:14:08 +0000

Unless your website is selling photography, your content will play a key role in delivering your marketing message. Good writing has fundamental rules no matter where it’s going. However, writing for the web is very different than most mediums. Here are some points to keep in mind while you work over your web team. (more…)